Make a difference just by shopping!

Vision Direct
Vision Direct - Other
Deductible Gift Recipient(DGR): No

About Our Store:

.For every pair of glasses you buy, Vision Direct donates one to someone in need.

Give back with Australia's largest online designer eyewear store. Your purchase makes a difference to a persons life!

With the help of our customers, Vision Direct has donated a total of $1,500,000 worth of glasses thus far. When you purchase a pair of glasses, you help us to make a social impact by reducing the number of visually impaired people globally.

The Story Behind the Store:

Our Goals

There are over 300 million people around the world who don't have access to glasses or are unable to learn or work because they can't see clearly. 

In these impoverished communities, a pair of glasses can create a purposeful life and an opportunity for employment. 

Imagine what glasses means for an aspiring student learning to read or a factory worker hand painting small crafts. 

At Vision Direct we believe that it is our responsibility to make a strong social impact. With the help of customers like you, we have been successful in establishing and realising high goals.  

Through our Buy One, Give One program we have currently donated $1,500,000 worth of prescription eyewear and with your continued to support we will be able to reach our two million dollar donation goal by the end of 2014. Your purchase makes a difference!

Our carefully selected non profit partners are well acquainted with the communities that most need help. They work closely with local eye clinics and collaborate with eye care teams made up of community volunteers.

Each clinic is slightly different however most have outreach teams that also send optometrists into remote villages. In the villages, the local ophthalmic nurses and optometrists examine, diagnose, and provide quality treatment to patients. After the diagnosis, each patient is given a donated pair of personalized prescription frames. The final fitting is performed and we are one step closer to eliminating impaired vision.

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