Atma Cycles is a social enterprise that exists in order to show that business can be a powerful force for positive change in the world. We are focused on delivering the means for people to lift themselves and their families out of poverty. To do this we give a bicycle away to someone in need for every bicycle we sell.
Atma Cycles was started by Alex Carpenter in 2014 after becoming frustrated with his current businesses and their profit motives.
He wanted to put his time and skills towards something that helped others.
So after reading the story of Blake Mycoskie, founder of Toms Shoes he wondered whether he could do the same thing with bicycles.
This was an obvious choice as Alex is an avid cyclist.
He then researched whether this was being done and whether it was an effective way of helping those in need.
He then discovered research from the University of Connecticut "Cycling to School: Increasing Secondary School Enrolment for Girls in India, 2013 " which showed that if bicycles were on offer to schoolgirls it would improve overall attendance by 30%.
Consider 52% of schoolgirls in India do not gain a secondary education this is a substantial improvement.
This research confirmed his idea and he then wanted to discover if this was already happening and whether he could help.
Alex was lucky enough to discover The Mann Deshi Foundation who had been running a small scale program since 2009 and had given away 7,400 bicycles so far.
Atma Cycles has since partnered with the Mann Deshi Foundation to grow this program.
The Satara Fixie (single speed/ fixed wheel bicycle) is the first, in hopefully a long line of products aimed at helping the Mann Deshi Foundation and creating change through the power of bicycles.